Introducing IRO Collection

I am delighted to introduce one of my favourite brands which my girlfriends and I have been wearing in Paris since its debut: IRO.

IRO photoshoot campaign fall 2015

Founded in 2005 by Parisian brothers Laurent and Arik Bitton, IRO is since bringing “the essence of music to Fashion” for the assertive and cool women.

Unapologetically bold and Rock’n Roll in their approach, the two designers spread nonchalant vibes with a vintage feel that creates the brand’s signature.

I absolutely adore! And I’m not the only one as Kate Moss, Gwyneth Paltrow, Scarlett Johansson, Drew Barrimore, Karlie Kloss, Gigi Hadid & Hailey Baldwin are frequently spotted wearing iconic IRO pieces.

Wether you’re headed to an exhibition, a dinner with your girls or to a stylish concert, get in touch with your wild side.

IRO lookbook
IRO lookbook
IRO lookbook
IRO lookbook
IRO lookbook
IRO lookbookIRO lookbook
IRO lookbook

In case you’d be tempted, the whole collection is now available in our 3 boutiques.

‘It’s all about the attitude. At the end of the day, everybody wants to seduce someone, be loved by someone, and be socialised, in one way or another.’
(Laurent Bitton)


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