It all starts at the Fall/Winter 2018-19 Women’s Fashion Show on Milan’s catwalk where Fendi unveils FENDI MANIA collab, a creative logo mashup designed by Instagram artist @hey_reilly. Ever since, we cannot get enough of these remixed classics.
FENDIMANIA Official Campaign 2018/19
“Previously unbridgeable divides between high and low, sport and soigné, tasteful and not, have all but disappeared.” (ELLE)
For those who might have been hidden in a cave for the last months, FENDI MANIA is a legendary capsule collection of ready-to-wear and accessories for men, women, and children between the fashion powerhouse Fendi and the Italian heritage sportswear brand Fila (OMG Eighties I love you).
Fila and Fendi remix their logo, exploring Fashion’s old love affair with loud and big branded things while blending two opposing elements: high-end fashion and everyday sportwear.
“It’s like when you wear sneakers with a tuxedo, because it’s today’s life. There are no borders anymore. FENDI MANIA enjoys the freedom to poke fun at fashion and fancy ideas.”says Fendi’s creative director Sylvia Venturini Fendi.
Yes, it does feel incredibly amazing to inject some insouciance in our closet. This one-of-a-kind collection is our new way of saying “forever young” throughout a beautiful and extensive range of T-shirts, tops, flowing gowns, puffer coasts, footwear, bags and so many more playful key pieces.
How artist “Hey Reilly” created a logo mashup that went from brandalising virtual image to real.
It apparently all started from an Instagram DM after the artist had posted his now-famous-FendiMania-Lady-Liberty.
I absolutely adore this logo fusion! Built on the one of the most iconic logo (“FF”), I find, from a creative point of view, the Fila x Fendi logo artistically powerful, setting standards high and imagery more impactful than ever.
All the Fendi Maniac out there, I couldn’t encourage you enough to check out our beautiful Fendi Mania selection and perhaps become art of this incredibly iconic family 😀
Roxy Jacenko for Cosette x Featuring FendiMania Medium Leather Clutch $1,111 and Fendimania Medium Runway PVC Cabas $2,550